Did you ever hear the story of how the band Van Halen had a line in their contract rider stipulating that a bowl of M&Ms had to be backstage before a show… but there couldn’t be any brown M&Ms in it?
The request wasn’t there just for the hell of it; it served a practical purpose. If there were brown M&Ms in the bowl, that meant the local crew hadn’t read through the contract. If they hadn’t read through the contract, they might have also missed out on checking some very important technical details, which could have ultimately led to minor or major problems during the performance.
The principle was that if you got the little things wrong, you probably screwed up the big things, too.
That’s what was going through my mind when I read Luke Dittrich‘s fantastic takedown of Dr. Eben Alexander in Esquire (the story is behind a $1.99 paywall). Alexander is the man who claimed to have visited Heaven while nearly dead, only to come back, write a book about it (Proof of Heaven: A Neurosurgeon’s Journey into the Afterlife), and rake in the cash.
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