Psychologist Will Gervais has done quite a bit of research involving the perception of atheists in society. In 2011, he and his colleague explained that people harbored anti-atheist sentiments in large part because they didn’t trust us. (Surprise!)
Gervais has just published his latest research in PLOS ONE showing, through a series of experiments, that atheism is virtually synonymous with immorality in the minds of many people. And the way he shows that link is deviously clever.
Here’s what he did for his first experiment: