BBH is a powerhouse London ad agency that made a pretty entertaining U.K. Christmas commercial for KFC late last year. With a daft, schmaltzy pop song, the two-and-a-half minute spot mocked both seasonal sappiness and unchecked materialism. Adweek named it its “Ad of the Day”:
The spot… opens with a showdown in a store between angry moms. “I almost tore your hair out for the last doll in the store,” one sings. “But the things that once divided us don’t matter anymore,” the other one sings in reply. And we’re off on a grandiose musical journey, as traditional holiday foes (carolers and carolees, snowballers and snowballees, Santa Claus and incontinent children) put aside their differences and bond over the soothing comfort of 11 herbs and spices. It’s all amusingly goofy and completely over the top.