In January, the Sudbury Transit Authority (in Ontario, Canada) approved a month-long ad campaign for the Sudbury branch of the Centre for Inquiry with the message “Don’t believe in God? You’re not alone!”
It’s a simple, non-offensive statement that basically amounts to we exist!
And it worked: Not only did the group’s physical membership grow, the number of “Likes” on their Facebook page doubled too. So the group wanted to bring it back to headquarters to celebrate and take some pictures with it before using it in a second campaign this spring:
… they wanted to keep the ad as a piece of history, marking the first time a secular group in Northern Ontario advertised itself.
“As far as I know, it’s only the second time in Canada,” [group leader Spencer] Lucas said. “So it was a rare thing, and for Sudbury it was a first. So yeah, it was a pretty big deal to us.
“A lot of our members were excited about it, and would have gotten a real kick to see the sign in person, since most didn’t get to see it on the bus, other than in photos.”
Lucas went to the Transit Authority to pick up the ad, but he wasn’t expecting to hear this: