Sure, we joked about it. We made memes about it. But in a shocking new development, scientists have confirmed… it’s true.
People really do think that randomly generated words strung together by the Wisdom of Chopra word generator are profound.
A new study in the November issue of the journal Judgment and Decision Making called “On the reception and detection of pseudo-profound bullshit” has been published by a team largely from the University of Waterloo’s Department of Psychology, led by Gordon Pennycook. The paper, which the authors cheekily acknowledge “may not be truly profound, [but] is indeed meaningful,” is a wry but serious analysis of four well-executed studies funded by the Natural Sciences and Engineering Research Council of Canada.