As I learned in Australia and as I have blogged about before, cricket is a great game, with many of the virtues of baseball. The teams from India are notable practitioners of the sport. A new league there is trying to modernize the sport, not just by a new three hour version (Twenty20), as opposed to a match normally taking nearly a WEEK, that perhaps might be a version suited to the American attention span. . . .but also by commercializing it and sexualizing the game.
One team has brought over the Washington Redskin cheerleaders into that famously modest nation to gyrate before delighted male cricket fans who, it is said, will have never seen so much female skin before their marriage. See Redskins Cheerleaders Shake Up Cricket In Modest India – washingtonpost.com.
The bringing of the aptly-termed Skins cheerleaders into cricket, with the rest of the accompanying spectacle, including rock bands and laser shows, is being associated with India’s newfound wealth and the over-arching goal of being like the Americans. Killer quote:
“Sexuality and cricket is the way forward. And it’s time India wakes up to the fact that it’s a different society. It’s a modern society. There’s no use keeping it all under wraps.”
The way forward for India is sexuality and cricket!