Beer city blues

Not only has the Belgian/Brazilian firm InBev bought St. Louis’s Budweiser. Now Miller and Coors have merged and are moving their headquarters to a neutral site: neither Milwaukee nor Colorado but Chicago! Read this . America’s beer cities are no more. I know, the factories will remain in those cities, but part of their identity–as well as their major civic boosters and philanthropists–will be lost.

About Gene Veith

Professor of Literature at Patrick Henry College, the Director of the Cranach Institute at Concordia Theological Seminary, a columnist for World Magazine and TableTalk, and the author of 18 books on different facets of Christianity & Culture.

  • Philip A

    No problem; neither of the three you mentioned are really beer anyway!

  • Philip A

    No problem; neither of the three you mentioned are really beer anyway!

  • http://heresyhunter.blogspot.com Bob Hunter

    “Miller and Coors have merged.” And, of course, Molson Canadian bought Coors some time ago. Hurray!!

  • http://heresyhunter.blogspot.com Bob Hunter

    “Miller and Coors have merged.” And, of course, Molson Canadian bought Coors some time ago. Hurray!!

  • PeteS

    Not that I care, but being from Milwaukee, I know Milwaukeeans would not consider Chicago a neutral site! It’s a traitorous move! :)

  • PeteS

    Not that I care, but being from Milwaukee, I know Milwaukeeans would not consider Chicago a neutral site! It’s a traitorous move! :)

  • CRB

    Philip A,
    I agree! Sam Adams, Heineken, Leinie, and most any German brew–now those are truly good beers!

  • CRB

    Philip A,
    I agree! Sam Adams, Heineken, Leinie, and most any German brew–now those are truly good beers!

  • http://www.scyldingsinthemeadhall.blogspot.com The Scylding

    Not to forget Guinness, London Pride, Imperial Stout, Newcastle Ale and even Alexander Keith’s! And the host of microbreweries turning out excellent stuff.

  • http://www.scyldingsinthemeadhall.blogspot.com The Scylding

    Not to forget Guinness, London Pride, Imperial Stout, Newcastle Ale and even Alexander Keith’s! And the host of microbreweries turning out excellent stuff.

  • Joe

    Golden Colorado and Milwaukee were never in the running. It was going to be Chicago or Dallas from the outset (I have a mole at Miller headquarters). Chicago won because of the size of the city and its proximity to marketing firms. Selling beer for Miller, Coors and Bud has almost nothing to do with the product – it is all marketing.

    On a happier note, I can say that the Schiltz Classic Formula that was reintroduced recently is a terrific beer. It is not a just another macrobrew, it actually reflects a depth that is not often seen in the average macro.

  • Joe

    Golden Colorado and Milwaukee were never in the running. It was going to be Chicago or Dallas from the outset (I have a mole at Miller headquarters). Chicago won because of the size of the city and its proximity to marketing firms. Selling beer for Miller, Coors and Bud has almost nothing to do with the product – it is all marketing.

    On a happier note, I can say that the Schiltz Classic Formula that was reintroduced recently is a terrific beer. It is not a just another macrobrew, it actually reflects a depth that is not often seen in the average macro.

  • Ryan

    I suppose that the german cultural presence has been mostly assimilated into generic american, indeed like much of the Lutheran Church.

  • Ryan

    I suppose that the german cultural presence has been mostly assimilated into generic american, indeed like much of the Lutheran Church.

  • http://joeburnham.com Joe Burnham

    Will the Denver metro area (which includes the Coors Brewery in Golden), really have an identity crisis over this? I doubt it, after all, Denver prides itself on being the Napa of Beer and finds its beer identity in the Front Ranges abundance of small microbreweries that make truly tasty beers (as opposed to the character free swill that comes from Golden). Actually, Coors being distanced will hopefully help the rest of the country get that Coors is only the identity of our ballpark.

  • http://joeburnham.com Joe Burnham

    Will the Denver metro area (which includes the Coors Brewery in Golden), really have an identity crisis over this? I doubt it, after all, Denver prides itself on being the Napa of Beer and finds its beer identity in the Front Ranges abundance of small microbreweries that make truly tasty beers (as opposed to the character free swill that comes from Golden). Actually, Coors being distanced will hopefully help the rest of the country get that Coors is only the identity of our ballpark.

  • Norman Teigen

    See Salon article on the subject today. Not everyone is mourning the acquisition of A-B. Budweiser ate up a lot of regional brewers.

  • Norman Teigen

    See Salon article on the subject today. Not everyone is mourning the acquisition of A-B. Budweiser ate up a lot of regional brewers.

  • http://www.meanderinglutheran.blogspot.com Ryan Oakes

    Coors and Budweiser?? Those are beers? My snobbery of beers is shining through. I agree with the rest of the group that in my mind the microbreweries are producing better beer and that those locations part of the identity. Who can think of Schlafly’s being any other place than St. Louis? Or New Belgium in Fort Collins?

  • http://www.meanderinglutheran.blogspot.com Ryan Oakes

    Coors and Budweiser?? Those are beers? My snobbery of beers is shining through. I agree with the rest of the group that in my mind the microbreweries are producing better beer and that those locations part of the identity. Who can think of Schlafly’s being any other place than St. Louis? Or New Belgium in Fort Collins?

  • The Jones

    Sam Adams

  • The Jones

    Sam Adams

  • Joe

    The Jones – despite the big ol’ bald guy you see on TV, Sam Adams is brewed in North Carolina by Miller (now MillerCoors) and in Latrobe, Penn by City Brewing Co.

  • Joe

    The Jones – despite the big ol’ bald guy you see on TV, Sam Adams is brewed in North Carolina by Miller (now MillerCoors) and in Latrobe, Penn by City Brewing Co.

  • Orianna Laun

    Self-proclaimed “beer snobs” (their descriptor, not mine) will snub AB, Coors, et. al as not real beer. The sad thing is that America can’t hold on to industry anymore, and who gets the short end of the deal? I can guess it’s not InBev. Not to mention that St. Louis has lost much of its industry as of late, and I’m guessing that Milwaukee has too.

  • Orianna Laun

    Self-proclaimed “beer snobs” (their descriptor, not mine) will snub AB, Coors, et. al as not real beer. The sad thing is that America can’t hold on to industry anymore, and who gets the short end of the deal? I can guess it’s not InBev. Not to mention that St. Louis has lost much of its industry as of late, and I’m guessing that Milwaukee has too.

  • Philip

    Miller Coors and Bud are being scooped up because of the weak dollar. The fact that they make terrible beer is beside the point. EU countries are forbidden by treaty to have deficit spending. SAB and InBev are based in the EU.
    Meanwhile Congress is spending us into the poor house and the over hanging liability of Social Security and Medicare are driving the dollar down even more.
    Look for more large and small companies and real estate to be bought up by fisically conservative groups.

  • Philip

    Miller Coors and Bud are being scooped up because of the weak dollar. The fact that they make terrible beer is beside the point. EU countries are forbidden by treaty to have deficit spending. SAB and InBev are based in the EU.
    Meanwhile Congress is spending us into the poor house and the over hanging liability of Social Security and Medicare are driving the dollar down even more.
    Look for more large and small companies and real estate to be bought up by fisically conservative groups.


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