Bob Dylan, Chrysler salesman

So what did you think of Bob Dylan’s Chrysler commercial?  There he was, clear voiced, no mumbling, unobscure, voicing over some great Americana imagery.  (He doesn’t appear until 47 seconds in.)  I’m assuming that he wrote the script.  Though it lacks Dylan’s trademark surrealistic imagery, the commercial sounds like him with lines like these:

So let Germany brew your beer,
Let Switzerland make your watch,
Let Asia assemble your phone.
We…will build…your car.

Compare this with the lyrics to his protectionist anthem Union Sundown.  The only thing is, Chrysler is now fully owned by Fiat, so it’s an Italian company, not American.  They do make some of their cars here, but not necessarily.  Still, I vote this as best Superbowl commercial.

The transcript after the jump.  (You might get the video at the link above, though Chrysler has taken it off YouTube for copyright violations, though I thought going viral was what you wanted in a commercial.)

From Bob Dylan stars in Super Bowl ad for Chrysler 200 | MLive.com.:

Is there anything more American than America?

‘Cause you can’t import original.

You can’t fake true cool.

You can’t duplicate legacy.

Because what Detroit created was a first

and became an inspiration to the… rest of the world.

Yeah…Detroit made cars. And cars made America

Making the best, making the finest, takes conviction.

And you can’t import, the heart and soul,

of every man and woman working on the line.

You can search the world over for the finer things,

but you won’t find a match for the American road

and the creatures that live on it.

Because we believe in the zoom,

and the roar, and the thrust.

And when it’s made here, it’s made with the one thing

you can’t import from anywhere else. American…Pride.

So let Germany brew your beer,

Let Switzerland make your watch,

Let Asia assemble your phone.

We…will build…your car.

 

 

 

About Gene Veith

Professor of Literature at Patrick Henry College, the Director of the Cranach Institute at Concordia Theological Seminary, a columnist for World Magazine and TableTalk, and the author of 18 books on different facets of Christianity & Culture.


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