The Hollywood studio DreamWorks has the rights to Lassie, the TV show about a heroic collie that is the third longest running TV drama of all time (behind Gunsmoke and Law & Order). But the studio thinks the character is too old-fashioned for a new TV show or movie. So the plan is to take Lassie straight to the true goal of making movie heroes these days: merchandising.
Finding that Lassie is still beloved, she will be making appearances on TV shows, commercials, and a host of Lassie-related products.
Do you agree that Lassie, while still popular, is unable to entertain children today? That children have to have explosions and superheroes; otherwise, they will be “bored”? That’s the view expressed after the jump. [Read more...]