Chris Taylor at Mashable discusses how Google Glass (a set of glasses connected to Google) will change advertising. According to the patent application, the technology will track gazes, charging advertisers for what ads the wearers look at and for how long they do so.
But that’s nothing: These glasses are also looking back at the wearer. The patent application includes a method for determining how much the wearer’s eyes dilate when they see an ad. (Our pupils get bigger when we see something we like.) So advertisers will be charged more when the ads create an emotional response.
After the jump, an excerpt from the patent application and some serious questions.