Ruth Marcus (classified as a “left-leaning” columnist on the Washington Post opinion page) looks at the Democratic strategy for re-electing President Obama:
Forget hope and change. President Obama’s reelection campaign is going to be based on fear and loathing: fear of what a Republican takeover would mean, and loathing of whomever the Republican nominee turns out to be.
Of course the Obama campaign will attempt to present the affirmative case for his reelection, citing legislative achievements, foreign policy successes and the current flurry of executive actions. But his strategists have clearly concluded that selling the president will not be enough, and the contours of the ugly months ahead are becoming increasingly apparent. . . .
David Plouffe, Obama’s 2008 campaign manager and now a senior White House adviser, made the reelection campaign’s two-step, fear-and-loathing approach clear in an appearance Sunday on NBC’s “Meet the Press.”
First, fear: “This country cannot afford to go back to the same policies,” Plouffe said, “that Mitt Romney and Rick Perry and all of these presidential candidates are offering: Let Wall Street write its own rules, make it easier for polluters to foul our air and water, and give millionaires and billionaires more tax cuts paid for by asking the middle class and seniors to do more.”
No matter who wins the Republican nomination, Plouffe said, “they’re offering the same economic policies that led to the Great Recession, that led to destruction of middle-class security in incomes.” Obama advisers plan to paint the eventual GOP nominee as a dangerous rubber stamp for a Congress controlled all, or in part, by Republicans.
Next, loathing. Obama advisers believe that Romney is the most likely nominee, and they have prepared a two-pronged attack on the former Massachusetts governor — as unprincipled and uncaring.
“He has no core,” Plouffe said in an unusually sharp attack for a White House official. “You get the sense with Mitt Romney that, you know, if he thought . . . it was good to say the sky was green and the grass is blue to win an election, he’d say it.”
Next, although Plouffe didn’t get around to it Sunday, is the planned depiction of Romney as the fat cat from Bain Capital, the heartless management consultant who bought companies, stripped their assets and sent their jobs to China.