Media historian Andrew Pettegree has written a new book entitled Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation.
He tells about how Luther, along with his collaborator the artist and printer LUCAS CRANACH, used the printing press in such a way that the Reformation went viral. He shows how the two used visual design to, in effect, “brand” the publications. Luther became the most published author ever, though, in the words of reviewer Ronald K. Rittgers, “he never made a pfennig from his publications.”
Of Luther’s writing style, Rittgers writes, “Unlike the typical theology books of his day, Luther’s early works were clear, engaging, entertaining, and accessible (he frequently wrote in German). And above all, they were brief.”
This is a book I want to read. The review is excerpted and linked to after the jump, and I have links to Amazon. [Read more…]