The mother of all attack ads

I was 12 years old when I watched Lyndon Johnson’s campaign ad that showed a little girl picking daisies followed by the mushroom cloud of a nuclear blast.  Even at the time, I understood the message:  Don’t vote for that extremist Barry Goldwater!  He will start a nuclear war!

Yes, the ad, if you thought about it was utterably lame (a little girl? daisies?), but it had to have contributed to LBJ’s landslide victory.  Drew Babb analyzes the political commercial, which aired as a paid advertisement one time only on September 7, 1964 (after that, it was endlessly re-run by the three networks who covered the ad itself as a piece of news).  He calls it the “mother of all attack ads.” [Read more...]

Targeted political ads

As you will have noticed, internet advertisers are bombarding you with ads tailored just for you, based on your browsing history and the volumes of data that the marketers have put together about you.  That technology is finding its way to television.  Watch for its use in political advertising.  In his last election, Chris Christie’s campaign bought ads on Friday Night Wrestling after they found that its viewers don’t vote much, but could probably be persuaded to vote for Christie.  And if you have satellite TV, you may be getting ads that your neighbor watching the same program isn’t getting. [Read more...]

Music and Politics

Music streaming site Pandora is claiming that it can tell how their listeners will vote according to the music they like.  They plan to use this information to sell political advertising.

Why would candidates buy advertising to attract voters who already are likely to vote for them?

At any rate, after the jump, read how internet sites are trying to get into your head so as to target you for advertisers.

And then we can play a game.  What are some politically conservative songs?  What are some politically liberal songs? [Read more...]


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