There was a time when there were only four networks and the whole country came together to watch programs, like the last episode of MASH, in a vast communal experience. Now with cable, satellite, and scores of narrowcasting networks, that time is over. Except that the nation DID come together to watch the Super Bowl. These two small market teams attracted the most viewers ever to a TV show:
History was made last night on FOX when Super Bowl XLV became the most-watched U.S. television program ever, and FOX became the first network ever to exceed 100 million viewers (100.9 million) for a night in prime time, according to fast-national ratings released today by Nielsen Media Research. The game, the outcome of which was in doubt until the final seconds, saw the Green Bay Packers defeat the Pittsburgh Steelers 31-25 to capture the franchise’s fourth Super Bowl Championship.
FOX Sports’ broadcast of Super Bowl XLV averaged 111 million viewers and is the most-watched television program in U.S. history, obliterating the prior record of 106.5 set last year during Super Bowl XLIV by 4.5 million viewers and the 106.0 million for the series finale of M*A*S*H, which held the viewership record from 1983 to 2010.
Why do you think the game scored such huge numbers?