How is the Godbeat supposed to work?

food gathering behavior of bees fullThere is, sad to say, mounting evidence that GetReligion readers are not all that interested in discussing the changes in the religion-news coverage strategies of The Dallas Morning News. This is rather disappointing to me because the “multi-platform” news questions faced by Jeffrey Weiss & Co. are issues that the entire news world will have to face sooner rather than later.

Well, I am sure as heckfire interested in the future of the news industry and, thus, the future of mainstream efforts to cover religion news. So I’m going to keep trying to get this “cross-pollination” conversation going between this blog and the new News blog.

So the much-saluted Dallas religion section has died and the beat has been moved over to the Metro section. Is this good news for the Godbeat or bad news? What approach works best in the real world of the newsroom?

Bruce Tomaso at the News says things are going pretty good (read his full post, complete with URLs to the stories he discusses):

If there was a silver lining in the decision by our top chiefs to scrap the freestanding Religion section (in favor of space inside each Saturday’s Metro section), it was that the change would free up religion writers Sam Hodges and Jeffrey Weiss to write more for Page One and the Metro cover — prime newspaper real estate where their thoughtful, illuminating stories would reach the widest possible audience.

So far, I think, the plan is working. This past weekend alone, Sam and Jeff combined to produce really smart, high-profile stories covering the waterfront from Mormons to Methodists to Southern Baptists.

… (If) you’ve had a chance to look at the Religion pages inside Metro, there’s been some darned good stuff there, too. We’re finding interesting features about goings-on in the local faith community. … We’re still reviewing religious books and music that you won’t see reviewed in many other secular newspapers. Special Contributor Tyra Damm has just started her third lap through the alphabet with her feature, Religion A to Z. There’s the Web Site of the Week. Q&As with prominent figures in religion. And more. Lots more.

This sounds pretty good. But what this really means is that almost all of the newspaper’s religion-news coverage will have to compete for space in the daily news budgets that tend to be dominated by crime, local government, schools and other “traditional” news subjects.

This is a classic good news-bad news situation. The good news is that this is an approach that takes religion coverage seriously. The bad news is that this depends on having Metro and page-one editors who “get religion.” Some do. Many more do not.

getreligion1I have long been an advocate of this spread-out-the-religion-coverage approach. Here’s what I had to say in an article for The Quill:

It’s beyond dispute by now that the news media ought to cover religion. How they should do so raises institutional questions of column inches, job titles and dollars in the travel budget. Should it be treated as a city-desk beat for rookies, a feature beat, a semi-political beat, or a prestigious specialty beat? Should the stories be limited to a religious section? Should there be a weekly religion column?

I’ve found that religion is a subject that likes to wander through the newspaper — drifting onto page one, then over to Op-ed, and then into the entertainment section or even sports. Sometimes religion needs a softer, feature-oriented approach — which takes space. Other stories are hard news and should appear on the local-news front. Major stories should be written for everyone and pushed for page one. Some trend stories may fit in the editorial pages.

Now here comes the twist:

I used to think religion pages were old hat. My views have changed. Religion pages, and columns, make excellent safety valves. A space clearly labeled “religion” can ease the pressure that builds up when editors and writers try to jam stories into the space and style limitations of hard-news pages.

However a news organization arranges its space and personnel, serious coverage of religion is going to be shortchanged as long as many editors still feel about religion writers as E.M. Forster’s character Ronny feels about religion itself; Ronny “approved of religion as long as it endorsed the national anthem, but … objected when it attempted to influence his life.”

And what, you say, about the Internet?

Well, I wrote this essay in 1985. Some of these broader issues have been around for quite some time now, to say the least.

But, yes, the new wrinkle is the World Wide Web, which allows religion-news professionals to “cover” all kinds of things without colliding with the harsh realities of the daily news budget. But, as Weiss and I have mentioned, this raises the question of the status of blogging in mainstream news. At the moment, the very word “blogging” stands for a rebel alliance of alternative scribes throwing their opinions against the mass-media walls like half-cooked pasta. But if the news industry has a future, it will have to find a digital-publishing format — is “blogging” the rough draft? — that rolls along 24/7 like a wire service, yet is taken seriously when it “breaks” news.

So, has anyone out there seen a religion-news site attached to a mainstream newsroom that is actually “breaking” news? And when news “breaks” there, does it stay broken?

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About TMatt

Terry Mattingly directs the Washington Journalism Center at the Council for Christian Colleges and Universities. He writes a weekly column for the Scripps Howard News Service.

  • Dennis Colby

    The Dallas Morning News is the gold standard for daily religion coverage, but I don’t know that the loss of the stand-alone section is an indicator of any kind of industry-wide trend. Most dailies don’t have stand-alone sections devoted to religion, and the News seems committed to still following the religion story; it’s not laying off its religion writers, as far as I know.

    As far as blogs, I’m unimpressed in most instances. There are a handful of examples of blogs “breaking” actual news stories, and they only get “broken” when what some people insist on calling the “MSM” picks up the story.

    I don’t know that newspapers, wire services, etc. which are experimenting with blogs would want to move news coverage there. Breaking news in print or on the main Web site is one thing, but breaking it on a blog? What’s the readership of the DMN’s religion news blog, anyway? How does it stack up against the circulation of the print product?

    There are so many blogs, and they’re so easy to start, that anything of worth tends to get lost in the shuffle. The blessing and the curse of the blog is that anyone with Internet access can start one. People – real people, I mean, not committed partisans for one ideology or another – take blogs less seriously for the same reason they take free weekly newspapers less seriously: if someone’s giving the product away, how much value does it have?

    Tmatt, your reference to the wire services is a telling one. Wires are better positioned than any other media to take advantage of the Internet, because, unlike blogs, they have credibility and customers, and, unlike newspapers, they aren’t tied to a physical product. In the next couple of years, look for the wires – AP especially, but also Dow Jones, Scripps, the NY Times, Bloomberg, Reuters, etc. – to become more and more important in the news landscape.

  • Jerry

    I am one of those who are not that interested about the Dallas paper specifically. There are always ups and downs with individual papers. I am interested in the bigger question – how is the media covering religious and spiritual issues.

    I see religious articles in the hard news sections of my local paper and in the weekly religious pages. From what I can see, the distinction that the editors make is reasonable. Articles that serve to teach what some religion believes show up in the religion section. Also good news and soft news stories show up there.

    I don’t think there are any particular rules that one can apply – some stories belong on page 1 and some in the religion section.

  • http://www.tmatt.net tmatt

    I’m adding this comment to this thread, for obvious reasons:

    Author : MattK

    Comment:
    As a former advertising executive, let me tell you. Marketers want to target specific audiences. The less likely they are to have made up their minds about buying products (e.g.young), the better. The more maleable (e.g. young), the better. The more discretionary income (e.g. young and single), the better.

    The perception (justified or not) among the young (almost all younger than 35) people who make the decisions at ad agencies is that religious people are older, less likely to be influenced by advertising, and already know what they are going to buy.

    Advertising in a religion section of a newspaper is like buying an ad on Murder She Wrote, but not as effective.

    That is why religion news should not be in its own section of the paper.

  • http://Religionblog.DallasNews.com Bruce Tomaso

    Please note, Terry, that in the post you quote from above, I didn’t say that I thought our new model – i.e., no freestanding Religion section – was an improvement. I said it was working.

    The purpose of eliminating the separate section was to save money. My point was that a function of that decision might be (and so far is) that our religion stories would get good display, and draw a wide audience, in the Metro section and on Page One.

    As our editor, Bob Mong, wrote to one concerned reader, “For reasons I don’t entirely understand, we could never build even a modest advertising base for the stand-alone section. I can assure you, no paper in the country tried harder than we did to garner such support.” We worked long and hard to make the DMN Religion section as good as it could be. One result was that we produced a weekly section that was smart, varied, entertaining, illuminative, well-written, well-edited (I hope) and visually arresting. Another result was that our writers spent most of their time writing for a section that was wrapped pretty deeply inside the Saturday newspaper – and a section that, no matter where it was physically placed in the paper, was thought of as outside the “real news” sections. Still another result was that advertisers looked at our award-winning section, and yawned.

    So now we’re trying something else. It’s not that different from the way any other beat is approached. Political news has to compete with other kinds of news for space in the daily run, and it will only succeed if talented, experienced writers are assigned to cover it and if the editors “get” its importance. Education news has to compete with other kinds of news for space in the daily run, and it will only succeed if talented, experienced writers are assigned to cover it and if the editors “get” its importance. And, now, so, too, religion news. Is this a bad thing?

    As for the question of how the blog audience stacks up against the paper-product audience, our experience (which is typical) is this: The blog audience is comparatively small, but growing rapidly. The hard-copy audience is comparatively large, but flat or declining. All of us who remember high school math (and why we had to buy that graph paper with the little blue squares on it) know that if you plot those two functions, eventually they will intersect, one on the way up, the other, not.

  • http://www.rightblueeye.com/blog Cameron

    I agree with you Terry, but the pardigmn can’t even stay straight for ‘straight’ news, as highlighted by this LA Times story.

    http://www.hollywoodreporter.com/hr/content_display/business/news/e3i8def2e0b7e8ff411930c4cfad000b8b9

    They want to break things on the web first, then expand the story into print! I wonder what Hurst would say if we could get him a web cam…

  • Maureen

    AP and Reuters keep proving themselves to be unreliable at the basics of reporting. A new and reliable wire service would sweep them away like pillbugs down a swollen creek.

  • Martha

    I’m interested to know how it’ll work out further down the line, if another big scandal like the Ted Haggard one breaks.

    Will the religion reporters be allowed to handle that, or is it a case of “Well, you did a great writeup last week on the Ladies’ Auxillary Bake Sale for fundraising to repair St. Mathilda’s church roof, but I’m getting Joe to do this since he’s the crime/legal affairs/financial expert/is our big-name columnist/star reporter and this is a big local story with wide appeal outside the limited audience for relgious affairs”?

    Time will tell.

  • Tim Townsend

    When I was interviewing for religion-beat jobs, one paper I talked to told me the religion reporter they hired would be part of the features desk. The paper where I wound up – The St. Louis Post-Dispatch – told me its hire would be part of the metro desk. That distinction was important to me because it said something about what the editors at each paper thought about religion coverage.

    Like a lot of papers we have a Saturday religion page that anchors a bunch of church ads, and I’ve had mixed feelings about that page since I arrive here in 2004. In one sense, it’s great that at some point newspapers thought enough of religion as a news subject to dedicate a page (or, as in Dallas and other cities, an entire section) to religion coverage. On the other hand, if a paper like mine sees the religion beat as integral to the metro coverage – alongside politics, education, cops, courts, etc. – why is that Saturday religion page necessary? I think religion pages (and maybe religion sections, like DMN’s) are relics of a time when fewer editors understood how important religion is to the daily lives of readers.

    Yes, that means that as religion reporters we have to compete for space in the daily paper, but as Bruce Tomaso says, stories that Jeff Weiss and Sam Hodges write will move out to A1 and other DMN section fronts where – yes, I’m biased – they belong.

    When serious religion coverage is part of a paper’s main report the religion reporter is (hopefully) accorded more latitude and respect by editors – and by readers. Martha asks if religion reporters will be taken off big stories by editors who don’t trust they can handle themselves beyond the Ladies Auilliary Bake Sale. I think that misses the point. I would argue the Denver Post’s Eric Gorski IS one of that paper’s star reporters. It’s been a long time since religion reporters wrote about the macaroni & cheese dinner at the local Methodist church. Most good editors realize that.

    Jeff’s and Sam’s work at the Morning News deserves to be on A1 more often, and I’m happy for Dallas newspaper readers that now they’ll see more of it.

  • Jeffrey Weiss

    Tim — We have a business section daily. Sports section daily. Food section weekly. Travel section weekly. Etc. (Fewer etcs than we once did, but you get the point.)
    The original idea was to give Religion its own space, for stories that would not easily fit elsewhere in the paper. And I did more than a few of those. I *also* wrote for 1A and the Metro front sometimes.
    It is true that ever-open maw of the section ate up some work that might have otherwise appeared on 1A. Either way, it’s a tradeoff.

  • Dennis Colby

    Maureen,

    Care to substantiate the charge that AP and Reuters are “unreliable”? Care to propose a “reliable” alternative? I know – how about UPI!

  • Jerry

    As another question, has anyone reported on the http://newsweek.washingtonpost.com/onfaith/
    Newsweek Washington Post On Faith blog since it started? I could not find anything on searching Google news outside of the Washington Post itself.

    I continue to be fascinated by the blog and wish people would be reporting on what they think of it, how well it’s working and interesting insights, if any, that have emerged.

  • Martha

    “I would argue the Denver Post’s Eric Gorski IS one of that paper’s star reporters.”

    That’s what I’d like to see proven, Tim. Moving away from the particular of what “The Dallas Morning News” did, to the general of all papers, do they indeed consider X a star reporter qua reporter on religious affairs? Do they think “X is a damn fine reporter, shame to waste him/her on religion; get him/her on a real beat”? Do they, in other words, take religion seriously as a topic in itself or only perk up when there’s a nice juicy scandal to sell loads of papers?

  • Deb W.

    This topic makes me wonder; how are we to be salt and light to the world if we don’t have appropriate God focused news and information? Maybe Godbeat, religion-news reporting, isn’t supposed to work within the broken structures that exist…

    Is it reasonable to rely on the major daily newspapers, on Hollywood or Madison Avenue to produce better or even more Christ focused news and entertainment options?

    Isn’t it time to stop expecting our views to be expressed by others and start nurturing talented writers, producers, directors, camera operators, musicians, actors, etc – to be responsible reporters and creators of Chrsitian fare? We need this to both illumine and critique day to day living.

    An one more thing, why aren’t Christian businesses willing to overlook Ad agency mantra’s about demographics etc. in order to financially support those publications that provide solid reporting?

    I don’t think the blame rests on the shoulders of the major newspapers or TV networks, they are pretty transparent about ultimately wanting to make money. No, I think the blame rests on us for not being better consumers – we need to be willing to vote with our readership, viewing habits, and dollars.

    Just as the media doesn’t ‘get religion’ I wonder how many American Christians get it?

  • http://www.rightblueeye.com/blog Cameron

    Did anyone else see that the LA Times is reorganizing to break stories on line and then follow up in print! I hear Hurst wheezing…

  • Tom Schaefer

    I started the Faith & Values section of The Wichita Eagle (Wichita, Kansas) in 1996. We had a good ride together. Fortunately, the section continues — for now. I, on the other hand, was laid off this month because of budgetary constraints. I’ve always appreciated management’s willingness to support a section devoted to religious issues while also getting good religious stories on the front page and elsewhere in the paper. But I’m also aware that the current situation at The Eagle is tenuous. The religion reporter now spends more than half his time covering metro topics. How much longer he can continue doing that and provide readers a section with up-to-date religion coverage remains to be seen. Separate religion sections will no doubt disappear in the future as the industry struggles to come to terms with a changing marketplace. But it was a good ride for this reporter, editor and columnist. Happy trails, fellow journalists. Tom Schaefer

  • Bob

    As an authentic, practicing Catholic (sad that one has to say something like that nowdays, especially if one is not a saint himself), I found that the DMN Religion Section was tilted to the left when it came to Roman Catholic issues: sources (e.g., NCR) were almost always left of center; the staff was either non-Catholic or seemed not sure of what to think about Church teaching; non-inhouse authors were 99% heretical nuns and ex-priests who did not identify themselfs as such, and folks who detested the Catholic view on the practice of homosexuality or infallibility or women or whatever; letter writers spewing disinformation and venom about the Church; etc. As a result, and because of my love for the Church, it became necessary to read the Religion Section defensively rather than for information or pleasure. Only once was it possible to write a letter to the editor praising some truley Catholic article; by Alice Von Hildebrand, I think.
    So, I was sad to see the Religion Section buried in Metro in favor of a blog, because now there will be two left-of-center places to blur Church teaching.
    That said, it would be uncharitable to not mention the top drawer writing ability and character of the staff; Jeff and Bruce and Mary Jacobs, especially. They make me envious, especially since there is no darn spellcheck on this blog.