Every year, approximately 4,000 new churches are started in the U.S. Out of that number, approximately 4,000 will receive no attention from the New York Times. So what makes Jerry DeWitt’s new church – located in a Hilton Hotel ballroom in Baton Rouge, Louisiana – worthy of a feature in America’s greatest newspaper?
Perhaps it’s because DeWitt, a former Pentecostal preacher, had the marketing savvy to bill his church launch as “Louisiana’s first atheist service.”
It would have been easy to mistake what was happening in a hotel ballroom here for a religious service. All the things that might be associated with one were present Sunday: 80 people drawn by a common conviction. Exhortations to service. Singing and light swaying. An impassioned sermon.
Atheist “churches” are a hot new trend and worthy of broader news coverage. But there is something about this story that strikes me as peculiar. See if you notice anything strange about this sentence:
With Sunday’s service — marking the start of Community Mission Chapel in Lake Charles, which Mr. DeWitt called a full-fledged atheist “church” — he wanted to bring some of the things that he had learned from his years as a religious leader to atheists in southern Louisiana.
The general newspaper reader will likely pass over that sentence without giving it a second thought. But for a journalist – particular one writing a feature for the New York Times – that should be a signal to start asking more questions. For example, the first query that comes to mind is, “If you are starting a new church in Lake Charles, why hold the first service in a hotel ballroom in Baton Rouge – a two hour drive from where your chapel will be located?”