To purists, Hanukkah, sometimes rendered Chanukah, is the red-headed stepchild of Jewish holy days: it’s not a liturgical event, per se, but it’s also, to borrow a phrase, “not chopped liver, either.”
In the face of what might be considered a tsunami of post-World War II American Christmas marketing — are we seeing layaway ads in August now? — America’s Jews, principally, have amped up Hanukkah as an alternative winter holiday for “members of the tribe,” especially those who fight back against the dominant culture. The Pew Research study discussed here earlier, The Los Angeles Times (among others) noted, reported that nearly one-third of American Jewish homes display a Christmas tree annually.
Regardless, and, pace Adam Sandler, Hanukkah has gained a lot of currency in American life, and now even the calendar has conspired to make it a tad more special in 2013.
Why? For the first time since 1888, the first day of Hanukkah falls on America’s Thanksgiving Day, the first night having occurred the evening before, and won’t happen that way again for more than 70,000 years, if the calculations are correct. So, bring out the Menurkey everybody!
Or so suggests The Wall Street Journal, which gave “Thanksgivukkah” pride of place on its October 4, 2013 front page as the “A-Hed” story, usually a slightly offbeat-but-informative feature to lighten things up amidst the bond rate reports, not that those aren’t gripping on their own. Reporter Charles Passy appears to have just the kind of well-rounded background to parse this one. One of his sources (a friend) told me they spent 45 minutes on the phone, yielding all of one quote for the story.
Just as America’s Hanukkah Celebration tends more towards the commercial, so does Passy’s reporting:
A few see commercial opportunities in Thanksgivukkah as well. Dana Gitell, a community specialist with Boston-based elder-care provider Hebrew SeniorLife, has started a Thanksgivukkah Facebook page and is promoting a line of Thanksgivukkah commemorative items, including a T-shirt done in a Woodstock rock-festival motif with the catchphrase “8 Days of Light, Liberty and Latkes.” (Latkes are the potato pancakes typically served throughout Hanukkah.)
Not to be outdone is Asher Weintraub, a 9-year-old New Yorker who has created what he dubs the Menurkey—a menorah, the candelabrum that is the centerpiece of the holiday, in the shape of a turkey. With help from his filmmaker parents, Asher funded his project with a successful $25,000 campaign on Kickstarter, a fundraising website, over the summer (it netted $48,345). The family is now hoping to sell as many as 2,500 of his creation in versions both ceramic (for $150) and plaster ($50).
Even some Jewish congregations are jumping into this, the Journal reports: