We are running out of football Sundays in this National Football League season, so I had better dig deep into my tmatt file of GetReligion guilt and write as short a post as possible about that amazing Tim Tebow feature that Sports Illustrated ran back before Christmas.
Are there any GetReligion readers out there who subscribe to Sports Illustrated these days?
If so, then you surely saw that massive piece entitled “The Book of Tebow.” I mean, this was a long-reader deluxe — a full 12,600-plus words with tons of photos and graphics.
And the thesis statement — focusing on Tebow’s future after being cut by the New England Patriots — was oh, so, newsworthy and screamed out for attention:
There is no real precedent for his situation. Tebow is America’s most influential athlete, according to a poll of 1,100 adults published by Forbes in May, and he is also unemployed. In 23 months he became a starting NFL quarterback, won seven of eight games in exhilarating fashion, led the Broncos to an astonishing playoff win over the Steelers and was cast aside by the Broncos, Jets and Patriots. Every other team had a chance to pick him up, and none did. Now, at 26, in his early prime as an athlete, he is trying to become what he already was.
So, SI subscribers, you didn’t see this remarkable mini-book on one of the most controversial sports figures of our era? Really?
Actually there is a good reason for that: The editors at the nation’s most prestigious sports magazine did not run this article in the magazine and, instead, slipped all 12,600-plus words of it into the online world with little or no fanfare (at least, little fanfare that I saw and I AM an SI subscriber).
This piece must have required weeks of work and quite a budget, which is another reason why the online-only decision is so interesting. In terms of potential readership, especially out there in the American heartland, this is kind of like doing a Will Smith movie and then releasing it straight to DVD.
So what happened with this piece?
Several people wrote me about this article, including a former GetReligionista who wanted to know if I thought it was — despite its length — rather incomplete. In particular, this scribe wanted to know if I thought this story was too soft and too positive.
You know what? I think this piece is too positive, if the goal was to tell the real Tebow story. It contains a massive hole in its journalistic foundation. This paragraph will help me illustrate the point:
As time went on, Tebow’s NFL career became a sort of national Rorschach test. What you saw there said as much about you as it did about Tebow. There were enough conflicting facts to build any number of arguments. What he had done on the field that year got so mixed up with religion and politics that it became dangerous to mention his name in public. Dozens of former teammates declined to comment for this story. Just as anything you said about Tebow was right, anything you said was wrong. And probably offensive to someone. To many Christians he was a hero, a paragon of virtue in an age of great sin, and this feeling complicated any rational measurement of his quarterbacking talent. Those in the mainstream media knew this, and thus began prefacing their opinions by saying Just a great kid, but. … Nicest guy you’ll ever meet, but. … Phenomenal athlete, but. … but those prefaces only made it worse. Then you had the people who made a job of offending others, and for a while Tebow paid their mortgages. He was white, male, straight and Christian, so in 21st-century Western civilization you could assail him at no risk to your own standing among the politically correct. The British comedian John Oliver told an audience that if he were in a room with Tebow and Osama bin Laden and he had a gun with two bullets, he would shoot Tebow first. Did Oliver get in trouble for that? No. He was chosen as substitute host of The Daily Show.
So what is the crucial gap in this feature?