Savvy PR firm scores NYTimes coup against March For Life

We’ve received quite a few complaints about the religion angle the New York Times chose for its story on the March For Life. And I’d sure as heck like to join in.

But before I do that, I want to point out that the Times also ran a straight news story covering the march and, unlike any year I can recall, it actually ran in the print edition and not just as a brief mention on a blog post. The story that has outraged so many folks is the primary story on the march that ran in a more prominent position than the straight story. In fact, it ran above the fold of the national news section, headlined “In Fight Over Life, a New Call by Catholics.”

The lede:

The March for Life in Washington on Friday renewed the annual impassioned call to end legalized abortion, 40 years after the Roe v. Wade decision. But this year, some Roman Catholic leaders and theologians are asking why so many of those who call themselves “pro-life” have been silent, or even opposed, when it comes to controlling the guns that have been used to kill and injure millions of Americans.

More than 60 Catholic priests, nuns, scholars and two former ambassadors to the Vatican sent a letter this week saying that if marchers and politicians truly want to defend life they should support “common-sense reforms to address the epidemic of gun violence in our nation.”

A caption for the piece read:

Anti-abortion protesters flooded the National Mall in Washington on Friday for the annual March for Life. Many Catholic leaders and theologians are asking why many of those who call themselves ‘pro-life’ have been silent when it comes to gun control.

You’ll notice that marchers are only called “pro-life” in a scare-quotey sense to cast skepticism on their claims. You might also wonder if the Times broke precedent to cover the massive march so as to be able to criticize it with this more prominent story, but we can’t really know the answer to that question.

We’re a family site here so I’m going to be careful here:

Are you [bleeping] kidding me? Are you [bleeping] kidding me?

What? This is the religion angle for the massive, hundreds-thousands-strong March for Life that marks the murder of 55 million unborn children over the last 40 years? We’re going to turn it into something nebulous (no specific gun controls are even discussed) related to the media’s current political cause du jour?

And it gets worse.

Believe it or not, this is basically just a press release from the same savvy, highly funded PR firm that has been rolling reporters for the last year. One is beginning to think they enjoy the ride.

The group that put out the letter is … drum roll please …

[Read more...]


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