Critical thinking would help reporters cover gay debates

Yesterday we looked at some of this week’s worst examples of some major media’s trouble covering homosexuality or same-sex marriage. It was what I was thinking about as I ruminated on a first-person essay on TheAtlantic.com headlined:

There Probably Isn’t Any Neutral Way to Report on Homosexuality
Journalists could do better at conveying the best traditionalist arguments against gay marriage. But some people won’t be satisfied unless gays are stigmatized as in bygone days.

The Atlantic piece, written by Conor Friedersdorf, is a highly personal essay about how he would run a newspaper. He argues that he’d advocate for changing marriage law, and viewing this as a “civil rights” issue — but he’d do so in a transparent manner. He sees the problem with the approach taken by some mainstream media outlets, those that share his partisan views but aren’t forthright about it, as one of failing to be honest and transparent about their grounding premises.

And, he says, he’d want to be fair to those who disagree but are not bigoted. But, he says, let’s not pretend that bigotry isn’t a driving force here:

But let’s be clear: While journalists are obligated to set forth the best arguments from all sides in their “facilitating public discourse” mode, they oughtn’t give the impression, in their “conveying reality as it is” mode, that the most thoughtful, non-bigoted arguments against gay marriage are all that’s driving the debate. It’s been some years since I went door-to-door as a beat reporter, talking to anyone I could find about gay marriage on one of the occasions that the issue flared up in California. I won’t pretend that the dozens of people I spoke to in person or the hundreds I interacted with online were a scientific sample. But suffice it to say that it is very easy to find people whose opposition to gay marriage has nothing to do with a principled commitment to preserving marriage as an institution whose primary purpose is procreation and child-rearing.

These people are cool with marriage in its modern, secularist, find-your-soul-mate-but-no-fault-divorce-just-in case incarnation. They just don’t want gays to participate. The number of people who object to gay marriage is far bigger than the number who embrace traditionalist notions of marriage. And public opinion is changing so quickly in part because encounters with real-life gays rather than stereotypes thereof tend to make many people more sympathetic to gay marriage.

You get where he’s going. I’d argue — and have argued strenuously — that sharing the fullness of the debate on this topic requires digging deep. Part of that means digging deep into the views of those who would retain marriage as a heterosexual institution.

But even in Friedersdorf’s essay we see a failure to recognize a distinction many traditionalists make between disapproval of a particular behavior and disapproval of a person. Later, Friedersdorf says he’d like to know what marriage traditionalists such as Eve Tushnet would do if they ran a style section to a newspaper. It’s an interesting choice because Tushnet is rather famously same-sex attracted and also celibate for religious reasons. One of the problems with the current media approach to this topic is how many journalists lazily prejudge any disapproval of any aspect of homosexuality with bullying, bigotry and hatred.

A correspondent, who is a journalist, had some challenging remarks in response that everyone should read:

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Scientology comes to The Atlantic

The internet freaked out this week when an advertisement done in the “Sponsored Content” style was discovered on The Atlantic‘s web site. I have to be completely honest that this made little sense to me.

Ever since I can remember, I’ve read cheesy ads in my favorite magazines that say “sponsored content” at the top but are otherwise made to appear as part of the magazine. I fancy myself a discerning reader who is able to figure out that the sponsored content is making claims that are, shall we say, less than journalistic. Why should it matter whether the miracle being pitched is for face cream or a secretive religious group?

But I was in the minority. The most common sentiment Americans can muster — outrage, obviously — was mustered and the ad was pulled down within 12 hours (you can see the cached version here). The Washington Post‘s Erik Wemple had a good explanation of what happened, along with some key points, including:

  • Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that.
  • Though the Atlantic has done many such advertorial packages in the past, Raabe says that it hasn’t received complaints — at least that she’s aware of.
  • This is the first such package that The Atlantic has done with Scientology.

The Atlantic issued a statement about the matter, which began:

We screwed up. It shouldn’t have taken a wave of constructive criticism — but it has — to alert us that we’ve made a mistake, possibly several mistakes. We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way.

The New York Times noted that other digital media outlets ran sponsor content, adding:

But no instance of sponsored content has come under as much criticism as this one. Gawker called the sponsored Web page “bizarre, blatant propaganda for Scientology.” Others raised questions about why all the comments on the page were supportive of the church, indicating that critical comments were being deleted. A spokeswoman for The Atlantic said that the comments were moderated by its marketing team, not by the editorial team that moderates comments on normal articles.

At the same time, others defended the arrangement as a smart business move. The church’s ad buy comes at a time when it is trying to blunt the impact of a new book about the secretive religion by Lawrence Wright, “Going Clear: Scientology, Hollywood and the Prison of Belief.” The book will be published on Thursday.

The Onion, the satirical newspaper, decided to run content from its partner, “The Taliban.” Headline:

SPONSORED: The Taliban Is A Vibrant And Thriving Political Movement

What I didn’t see much of, however, was an explanation of why it was so awful that The Atlantic takes money from groups such as The Church of Scientology. I’m more than willing to hear that argument, I just noticed that there was a lot of outrage, and not much argument. What would a policy look like that bans such content, I wonder?

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