Romenesko published a memo the Associated Press sent out after a couple of tweets received negative attention from news consumers. We discussed one of those tweets in the post “#StandWithWendy? The Associated Press Does.” Long story short: the employee who #StoodWithWendy should not have done so. Now everybody gets to be reminded of the standards in play.
From: AP Standards
Sent: Monday, July 15, 2013 11:37 PM
Subject: “From the Standards Center” – Social media and breaking news: avoiding pitfalls
Think before you tweet. It seems simple enough, and it’s a rule of thumb that can prevent the vast majority of missteps that a journalist might make on social networks. But given some recent issues that have come up on Twitter, it’s a good time to review some best practices, courtesy of Social Media Editor Eric Carvin.
Among the recent problems:
* A tweet that a staffer sent from the @AP Twitter account, related to the abortion fight in Texas, included the hashtag #StandWithWendy — a reference to Wendy Davis, a state senator who’s been fighting to block a new abortion law. This was an attempt to get more attention for the tweet, but it clearly violates AP policies on steering clear of opinion or advocacy.
* AP staff tweets related to the Zimmerman verdict largely were very smart and professional, but a lot of critics pointed to a tweet that was critical of the verdict from a former, temporary staffer who was not employed by AP at the time of the tweet. The widespread reaction serves as a reminder of how a single tweet from an individual can affect the greater AP.
Seems ridiculous that AP would be blamed for a stringer’s tweet, but it’s a good reminder to all of us that our social media presence reflects on our various associations (sorry to my fellow Lutherans, St. Louis Cardinals fans and Herb Alpert aficionados).
As for the initial #StandWithWendy tweet, I’m glad that the AP acknowledged its existence and the problems therein. Specifically, the memo says that that there are social media lines that should not be crossed: