Where Is the Human Touch?

These days, we’re besieged by merchants marketing in myriad ways: boulevards blighted with billboards, postboxes bulging with catalogues, televisions blaring commercials, email apps packed with spam, web pages popping ads, telephones pirated by robots.

These strategically planned campaigns are often costly and complex. It seems merchants have forgotten the best business builder in the arsenal, one that costs little or nothing and requires no marketing team: the impromptu generous gesture, the simple human touch.

I recently confronted this reality as my husband and I were completing our eighth season as subscribers to a dance series in Seattle. The series had always been excellent, and we looked forward to it every year.

This season I was especially excited because the spring lineup would include Pilobolus, a particularly imaginative dance troupe of international fame. For decades I’d longed to see them. I couldn’t wait to watch the group—named after a barnyard fungus that propels spores with astonishing speed—perform its colorful, lyrical magic on the stage.

[Read more...]

Matteo’s Shoes: An Observation from the Way of Saint James

I wrapped the thick terry robe around me, refreshed by the bubble bath I’d taken scented with lavender salt. What a glorious day it had been. Puerta del Sol, The Prado, Madrid Cathedral, the rose garden at Retiro Park. Tapas for lunch, a little shopping, then back to our multi-starred hotel.

And that was just the preamble. In two days we’d begin our Camino. We would walk The Way of Saint James—El Camino de Santiago—a pilgrimage across Spain that began in the middle ages and remains immensely popular today. We would trek 200 miles in twleve stages, beginning in León and ending at the Cathedral of Santiago de Compostela with the Pilgrim’s Mass.

My husband Mark was reading emails on the bed as I toweled off my hair. “Bad news,” he said. “The firm has let go of the word processors. The whole department. What will I do without Camille?”

I tossed the towel on a chair. “Why would they fire all those people? Camille’s a single mom. How will she feed her kids if she doesn’t have a job?”

Mark typed something on his iPad. “It’s another cost-cutting measure. Camille has emailed me too. I’ll write her a recommendation. I hope she finds something soon.”

“Still, the layoff is a sin.”

[Read more...]

Two Tribes: Good Wishes and Good Works

One summer my family got evicted from the house we were renting in Florida. The welding jobs ended and my stepfather refused to do anything that wasn’t union work so we burned through our money while he watched television and waited for the union to call.

My mother worked and did most of the cooking and put up with her husband’s liquor and drugs and abuse until one day she wasn’t there. She’d gone to the hospital for “her nerves,” he told us. Then someone nailed the red poster to our front door.

My stepfather stayed indoors. Each afternoon he gave me a couple of bills and I would bike along a winding blacktop to a convenience store, where I bought lunchmeat, white bread, and soup.

Now that I have four ravenous boys, I realize that he must have gone hungry, given how much my brothers and I ate. I want to remember him as the devil. I recall cigarette lighter burns and punches and humiliations, but I have to remember this as well, that he went hungry so we would not. [Read more...]


CLOSE | X

HIDE | X