I really should know more about ebook formats. Help please?

I like the concept of ebooks, but I’ve never gotten a Kindle or Nook or anything like that. I just read them on my computer. So there’s a lot I don’t know about ebook readers. Like I only just now found out that EPUB is supposed to be great because you can read them on anything, and I only found this out because apparently JK Rowking is releasing the Harry Potter books in EPUB (via Matt Yglesias).

Yet I should really know this stuff, because I’m definitely going to be releasing my book as an ebook, and it would be good to be able to make intelligent decisions about format. So, uh, first question: how do people feel about PDFs? It’s what most of the ebooks I have on my hard drive are, but initial Googling doesn’t give me a clear idea of how well they work on readers.

And… what else should I know about this stuff? I’m so ignorant, I really don’t even know what questions to ask.

UPDATE: Thanks to Jenora, I now get the difference between PDF and EPUB. Next question: if I were to only release my book in PDF and EPUB, would that be enough? Does anyone love the Kindle format so much they’d really want to have that? I don’t give a damn about DRM, personally.

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