What should I call my book?

A couple weeks ago, I got this comment on one of the posts in my beta testing a book series:

I’m really late to the discussion, but there are a few things if you’re still working on brushing things up, there just a couple of things. You title is not as compelling (certainly not to me as a potential Christian reader) as Then End of FaithThe God Delusion or God is not Great, so if was looking for critical books, yours wouldn’t be near the front of the line.

This may or may not be an idiosyncratic response, but I’ll throw the question open anyways: what should I call my book? One alternative title I rather like is “Atheism Wins,” with perhaps a subtitle something like “The rise of popular atheism and how religion lost the argument.” What do you think?

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