Andrew Sullivan moves to metering his content

This is interesting. Andrew Sullivan is ditching advertising for a new business model:

Our particular version will be a meter that will be counted every time you hit a “Read on” button to expand or contract a lengthy post. You’ll have a limited number of free read-ons a month, before we hit you up for $19.99. Everything else on the Dish will remain free. No link from another blog to us will ever be counted for the meter – so no blogger or writer need ever worry that a link to us will push their readers into a paywall. It won’t. Ever. There is no paywall. Just a freemium-based meter. We’ve tried to maximize what’s freely available, while monetizing those parts of the Dish where true Dishheads reside. The only tough love we’re offering is the answer to the View From Your Window Contest. You’ll have to become a member to find where the place is. Ha!

Aside from this being interesting to me as a writer, I feel compelled to report on it because I previously gave Bart Ehrman crap (specifically, said he “looks like an old fart who doesn’t understand the internet”) for paywalling his posts. Sullivan, unlike Ehrman, has a long track record of successfully innovating in the business world, which makes me inclined to take this more seriously.

We’ll need to see if Sullivan is sticking to this model a year from now, but personally, I had no qualms about signing up for a membership (as I did with Ehrman’s site, in spite of my reservations.)

  • Andrés Ruiz


    20 bucks a month? I love the Dish, but most of it is Sullivan re-linking articles and posting a brief paragraph of two from it giving the readers a bit of flavor as to what the article is about.

    Is that much more different than what most people already do on Facebook? Is that really worth 20 bucks a month?

    • http://Dammit.20bucksamonth?IlovetheDish,butmostofitisSullivanre-linkingarticlesandpostingabriefparagraphoftwofromitgivingthereadersabitofflavorastowhatthearticleisabout.Isthatmuchmoredifferentthanwha Andrés Ruiz

      Nevermind. Not 20 bucks a month. I should have read the article you linked to rather than infer it meant 20 bucks a month from that one paragraph alone.

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