Coke’s white can campaign to help polar bears backfires

White holiday can on the left, Diet Coke can on the right.

White holiday can on the left, Diet Coke can on the right. When Coca Cola rolled out its new campaign last month to support the World Wildlife Fund (WWF), the company had a noble goal: celebrate the polar bear and commit up to $3 million to WWF's polar bear conservation efforts. The plan was for Coke to make an initial donation of $2 million to WWF and then invite others to join the effort by texting to donate $1 to WWF. Coca-Cola would match all donations made with a package code by … [Read more...]