As always, I’m a bit behind this week on pop culture topics – other than the death of Davy Jones. I am, after all, a fan of bubble gum pop, and quirky, cheesy TV from the 60s.

So I missed the video that’s making the rounds from Chipolte Restaurants, an animated short called “Back To The Start”, which depicts a family farmer who moves to a factory farming operation and then back to a family farm. The music is Willie Nelson performing Coldplay’s “The Scientist.”

I suspect that most Americans have absolutely no clue where their meat comes from, and they probably don’t care. I confess that it wasn’t all that long ago that I fell into that category. But over the last several years, I’ve become more and more interested in where my food comes from, and as I’ve researched I’ve been surprised (and often disgusted) by what I’ve learned.

Once you’ve seen the truth about factory farming and what it does to the animal, the economy, the farmer, and in the end, the consumer, you can’t go back. It’s like trying to unring a bell. Can’t do it, and in fact you want to do just the opposite. Ring and ring and ring until everyone listens to what you’ve learned.

I’m not talking becoming a vegetarian. I eat meat. I eat less meat than I used to – way less. I eat more grains and vegetables, which means I spend less on groceries, I actually enjoy the meat that I do eat a lot more, and I feel better. Physically and spiritually.

It’s clear that some Americans are speaking out. In the last few weeks, McDonalds and Hormel have taken a stand on the use of gestation crates in the production of pork. Wait, let’s not call it pork. Let’s call it the production of pigs for human consumption, because that way you remember that pork comes from a living animal.

Oink!

But Chipolte goes further, committing to “Food with Integrity” and it begins with their belief that “ The best way to treat animals with dignity and respect is to allow them to display their natural tendencies.” Chipolte’s pork is 100% naturally raised – which means that a pig was raised like a pig, not mass produced like a widgets in a factory. They’re working to eventually make all of the cattle and chicken and diary products they use 100% naturally raised animals.

Why is that important? [Read more...]