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March 08, 2017
How Story Structure Can Clarify Ideas
“Story” is an extremely useful tool for clarifying our key ideas and bringing focus to...
February 08, 2017
Contextualize. Don’t Merely Evangelize.
As I waited for my plane, I was stumped by what I was looking at....
May 12, 2016
Examples of Contextualization Maps
Today, I'll give a few examples how to use a "contextualization map," which I explained in...
May 05, 2016
Use a “Contextualization Map”
If we only have 3–5 minutes, can we still contextualize the gospel? I think we...
April 29, 2016
Evangelism or “Elevator Pitch”?
What's the distinction between evangelism and an elevator pitch? If you look at how we actually...
April 13, 2016
5 Problems with the “Plan of Salvation” in China (and other Honor-Shame Cultures)
From an honor-shame perspective, the “Plan of Salvation” (POS) has a number of problems. By...
December 16, 2015
We marry better than we evangelize
Suppose you are a single 20-something. Your friends tell you about a woman named Jesse,...
November 24, 2015
Great Commission Quotes
What quotes would you add?
May 13, 2015
4 Keys to Evangelism in Honor-Shame Cultures
(This post originally appeared on Ed Stetzer's blog The Exchange) I’ll never forget when an...
April 29, 2015
Introducing "The Promises of God"
Gospel presentations have a disproportionate influence on the way people afterwards read the Bible. Therefore,...
April 22, 2015
TWO new gospel presentations!
Practical. Contextualization. Some people think those words don’t belong together. My newest book will be...
March 27, 2015
CRU uses honor-shame in "Jangled"
Campus Crusade (Cru) has released a short 6-minute film intended to be an evangelistic conversation...
January 20, 2015
What is "The Global Gospel"?
Here's a brand new book you will want to know about from my friend Werner...
September 02, 2014
How does God seek "face"?
A few weeks ago, I released a video explaining how honor-shame might influence our gospel...
August 26, 2014
The Biblical Story is Collectivistic
From beginning to end, the Bible primarily talks about groups, not individuals. This is...
August 21, 2014
How to Babel on the Gospel in China
I want to briefly illustrate the idea from my previous post. I suggested that it...
August 06, 2014
Why Not Begin with Babel?
Previously, I examined common problems that emerge when we start with the Adam story (Part...
July 30, 2014
Sin is personal because it is social
When sharing the gospel story and/or talking about sin, I suggest we start with the...
July 23, 2014
"Why does Adam’s fruit fixation send me to hell?"
adam-and-eve-798376_1280 There are a number of reasons people normally start with Adam with presenting the...
July 16, 2014
Don't Adamize the Gospel
Where do you start when sharing the gospel? The beginning of a story has disproportionate...
May 28, 2014
How not to privatize faith
We are not saved by a “profession of faith”; rather, we are saved by faith....
May 21, 2014
What Chinese taxi drivers can learn from "More than Words"
Have you heard any jokes about the Beijing taxi drivers? Here’s one. Question 1: How...
May 15, 2014
Even Demons Believe the "Plan of Salvation" . . . and Shudder
In the last post, I began to distinguish the “plan of salvation” from the gospel...
May 07, 2014
Is the gospel a "how to" message?
The gospel is not so much the message how one gets saved; rather, it is...
April 07, 2014
A Gospel Video from HonorShame.com
My friend over at HonorShame.com has posted an exceptional gospel video. He captures so many...
March 11, 2014
Changing the Gospel or Just Our Perspective?
Does contextualization mean "changing" the gospel? That is exactly what one missions leader seemed to...
November 20, 2013
How "Western" Theology Shapes "Eastern" Evangelism
Traditional western theology may not be wrong, but it also may not be as helpful...
November 14, 2013
Jesus Preached a Chinese Gospel
My previous post, examined the story of the rich, younger ruler (Mark 10:17–30). I suggested...
November 06, 2013
What if the rich, young ruler had been Chinese…?
Western Christians make a big deal of the rich young ruler story (Matt. 19:16–29; Mark...
October 31, 2013
When Short-Term Workers Don’t Contextualize
Short-term volunteers are a major part of mission strategy. Long-term missionaries have mixed feelings about...
Related posts from
There is More to the Story
Awaken to the Cross-Cultural Context (by Robert Strauss)
Introducing Story-Strategic Methods (Part 1)
Theologians and Pastors are Always the Biggest Hypocrites
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