What politics learned from pulpits

What politics learned from pulpits

What's the connection between political campaigns and megachurches? As this post explains, the secret to building a successful megachurch is in evangelizing people inside cultural subsets rather than imploring people to venture outside of their subset. Political machines are putting the same strategy to use. Here's the underlying cultural dynamic at play: Neighbors witnessing to neighbors is a marketing technique suited to Americans, who are increasingly sequestering themselves in … [Read more...]


CLOSE | X

HIDE | X