A bit about book proposals

I just finished and sent to my agent a book proposal. So now I have book proposals on my mind.

How fascinating, I know.

Actually, because I am a very famous writer known far and wide throughout my apartment complex, people very often ask me why I’m staring into their window how to do a book proposal. And when they do I’m always kind of surprised, because wanting to get a book published and not knowing anything about book proposals is like wanting to be a dentist and not knowing anything about making people cry by drilling directly into their central nervous system.

So herewith is however much I’ll be able to cram in here about book proposals before my beautiful wife wakes up from her nap so that we can go food shopping so that we can wail and cry aloud in the dairy section over the fact that a gallon of milk now costs more than a whole live cow.

If you’re wanting a publisher to buy a non-fiction book you wrote, you have  to write a book proposal for that book. You have absolutely no choice about that. None. Zero. Trying to sell a book without a book proposal is like trying to stage Hamlet  without actors. You can try it, but people will first ridicule, then pity, then sic their dogs on you.

Important note: Book proposals are only for non-fiction books. If you want to write a book of fiction, you’re going to have to finish that whole book and then submit it for publication, unless you’re already such a famous fiction writer that there’s no way you’d be reading this. If you’re not sure about the difference between fiction and non-fiction, then you are James Frey, and I want to tell you that, honestly, I only read three pages of your book A Million Little Pieces before I literally threw it away, because it was that obvious you were lying. How it took Oprah and so many other people so long to discover that is yet another reason I despair for the entire human race.

Anyway, a book proposal is a document that, though Mondo Hefto indeed, is still a lot smaller than a whole book, which no one in publishing is going to want to take the time to read. It’s a blueprint of your book, a comprehensive overview of it. It’s everything a publisher would need to know about your book in order to decide if they want to risk their money publishing it.

It really is  a book proposal. It’s something you (through your agent) give to a publisher, by way of saying, “Will you marry this book?”

Generally speaking, there are three Major Reasons for which you have to write and submit to your literary agent or publisher a book proposal instead of a finished manuscript. (And remember, we’re only talking about nonfiction books here, not fiction.) First, publishers don’t have time to read a 40,000-plus word manuscript. They don’t even have time to read anywhere near all the proposals that every agent in the world is sending them. (Which is why, as you climb up the publishing ladder, you want representing you an agent with whom publishers know, respect, and have previously worked, since a submission from such an agent automatically goes atop publishers’ Must Read stack.)

Proposal? 15,000 words. Whole manuscript? 45,000 words. Publishers’ time? Priceless.

A proposal it is, then.

Secondly, the quality of your book idea and the facility with which you write is one thing. But what really matters to a publisher — who after all has to make a living selling books – is how sellable your book is. Before a publisher commits the kind of money it takes to bring a book to market, it has to be as sure as it possibly can be that that book will sell. Determining that — figuring out how many people can reasonably be expected to buy your book, and why — entails considerable thought. That’s where you come in. That’s largely what a proposal is: It’s your summation of all the reasons the publisher reading it can be safe betting that once your book is published the world will flock to it, and he or she will be rich and get a promotion and get to take the spouse and kids to Paris the following spring.

A proposal is a sales document. It’s a pitch. It’s everything an editor would need to know in order to boldly throw your proposal down on the table before the collected editorial, sales, and marketing people at his publishing house, and say with ringing confidence, “Here. I’ve got a winner. Praise me, ye underlings! Marvel yet again at my awesome perspicacity!”

Or, you know, whatever they might say.

Point is: Books are art. Art isn’t quantifiable. Money is. Publishers want to make money. A proposal is your best effort to show publishers that, artistic wonder or not, your book will result in Mucho Incoming Cash.

Thirdly, publishers don’t want you to have already finished your book before they get it. You know why? Because if there’s one thing of which publishers are confident, it’s that they know what makes for a good, sellable book. They want to participate with you in the writing of your book. They want to help you make it the best book it can be.

You are, after all, just a writer. What in the world can you be expected to know about writing a book?

It’s easy enough to be offended and/or disparaging about the degree to which publishers tend to assume a real kind of ownership of the text of the books they publish. And a lot of what they do in that regard is grounded in nothing more interesting than grunt arrogance: Editors and publishers are, after all, the gatekeepers to fame and fortune, and they know it, and … well, you know how people are. But it’s also more than fair to say that through long and hard experience, editors and publishers have learned that the most efficient way to create the best possible books is by working hand-in-hand with their authors. Especially given that most nonfiction authors aren’t primarily writers; they’re primarily experts in whatever it is they’re writing about. Most often nonfiction authors are glad to benefit from the knowledge and expertise of their editor; they understand the value of that kind of input. So it’s all good. It’s just that if you’re new, you want to know, going in, that you’d do well to hold lightly the sense of proprietorship that most authors naturally feel toward their work. It’s your book until you sell it; after that, it belongs to you and the publisher, and no two ways about it.

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About John Shore

John Shore (who, fwiw, is straight) is the author of UNFAIR: Christians and the LGBT Question, and three other great books. He is founder of Unfundamentalist Christians (on Facebook here), and executive editor of the Unfundamentalist Christians group blog.  (In total John's two blogs receive some 250,000 views per month.) John is also co-founder of The NALT Christians Project, which was written about by TIME,  The Washington Post, and others. His website is JohnShore.com. John is a pastor ordained by The Progressive Christian Alliance. You're invited to like John's Facebook page. And don't forget to sign up for his mucho awesome monthly newsletter.

  • http://www.sheppardministries.com Greta

    Hope you got a bargain on your food, and you and Cat have eaten and digested it to the point of satisfaction…. 'cause I am oh, so hungry for more on the proposal…..! Write (right) on, broth'ah!

  • Candace

    Me too … more please :-)

  • Leif Sr.

    You can afford food? Next you'll be saying you can afford the gas to drive to the store.

  • http://www.arlcoy.wordpress.com arlywn

    so… what is with the comment thingy? Name, email, url… who has these things? Are they really this important? Do I really… really need this?

    Oh, yea, definately go with little ceasars pizza. Its the best. this is why you should live in NC…

    oh, and this was a nifty post. didnt know non fiction books had to have proposals.

  • http://www.johnshore.wordpress.com John Shore

    Greta: Nice word play action!

    Candace: Nice emoticon action!

    Leif: Nice faux-incredulousness action!

    But really, the question is: Who among you has the best quilty avatar look? Candace, your’s is out because it’s purple, and everyone knows purple is the color of crazy.

    I’m voting Greta’s. It’s clear, strong, delicate, yet formidable. Leif’s is too indistinct, too wishy-washy-ish.

    Candace’s avatar in Greta’s color would win. But, alas …

    this is so stupid. sorry.

  • Candace

    Yeah, well, if I could fix the darn purple quilty thing, I would. But some things in life, I’ve learned, you just have to let go of. (Not that I HAVE let go of them all, by any stretch of the imagination. )

    For the time being, I’ll just fall back on my superior emoticon action ;-)

    As for affording gas and food, I’ll just say it’s a really, really, really GOOD THING that God got me sober and back into my former profession. ‘Cuz otherwise, me and the big dogs would sooooo be starving by now.

  • Lynn

    How about this John? When people (who might be older than the hills) want to know what you know…say to you, “A penny for your thoughts…” why don’t you inflate the charge like everything else these days…make a deal with them. Charge them five bucks for your thoughts. Hey, you might end up with the money to buy that cow after all and can therefore omit the middleman. This might be a solution to your hunger, that is if you are not lactose intolerant or a veggie-tarian and the cow does not have “mad cow disease.”

    Idea: You could get a Little Caesars Hot N’ Ready Pizza with five bucks back here in the east :) Of course the delivery charge…well maybe that’s not such a good idea.

    So have you decided, like Candace, to drop the issue of those quilty avatar thingies?

  • http://angelbearoh.wordpress.com George R. Eddy

    First, I don’t watch Oprah, I read blogs. There is hope for me yet.

    Secondly, allow me to introduce you to three very good friends of mine, Aldi, Save-a-Lot, and Dollar General. From there, I usually get canned soup and pasta, on which I dine sumptuously. If you’re worried about my nutritional needs, take into account the work that I do. I sit on my butt, pound on a computer, and talk to complete strangers about how to fix their Internet connections.

  • pontiacdan45

    John,

    The mark of a great, not just good, but great writer, is using words like appetitive. In my haste to increase my vocabulary, I dropped my dictionary on my can of Dr. Pepper, which spilled all over my desk, then the dust from the dictionary made me sneeze, which would have been no big deal, but I had a mouth full of soda. So now all my work has freckles. Appetitive, what a great word.

  • http://www.writeabook7minutesaday.com whiteshark0121

    Great article, I always keep myself looking for new tips and ways on how to improve my writing and one of my favorite mentor on learning how to write a book is Mark Victor Hansen, co-author of Chicken Soup for the Soul.


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