Sugar swings. Serve some.

I came across this ad in in a copy of LIFE magazine from 1966 that I bought at a thrift store (for two dollars). Had to share it.

“Play safe with your young ones. Make sure they get sugar every day.” That message, from Sugar Information, Inc.

I wonder whatever happened to that company?

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What Are Your Thoughts?leave a comment
  • At first glance, I really thought that "Sugar Swings" was going to turn out to be the name of a breakfast cereal.

  • Good point! I changed the title.

  • Christine

    a) what is Watusi anyway??!!

    b) "like a turtle needs a seatbelt" has to be the greatest simile of all time!!!!

  • Tim

    Sad that the 1977 Ford/Carter tariffs against imported sugar drove costs so high, science was virtually forced to introduce, possibly, the most toxic additive ever ingested by the American public. High Fructose Corn Syrup. I'd rather my kids smoke a pack a day than drink their weight in this poisonous s#!t every year.

    So…there's my sugar-related rant for the day.

  • From the Wiki article linked to below: "Its name ["Watusi"] came from the Batutsi tribe of Rwanda."

    http://en.wikipedia.org/wiki/The_Watusi

  • Tracy

    For some reason I have an inane desire to photoshop a white iPod onto Mary.

  • Oh my God. Now I do, too.

  • onemansbeliefs

    You can never have too much sugar in your diet…

  • Allen

    Mary looks so happy, though. I think I’ll go have some pure energy myself! Then maybe I can go Watusi with the gang…

    (Christine, it’s relatively energetic dance from the mid-1960’s. “Wah Watusi: Come on and take a chance, and get with this dance”)

  • mm

    By the looks of the picture, that was more than just sugar Mary ate this morning. It was 1966, ya never know.

  • DR

    haha!

  • Well that’s just a little bizarre.

  • Well that’s just a little bizarre.

  • yup! all true it is

  • yup! all true it is

  • Felicia Powers via Facebook

    I bet Type 2 Diabetes happened to them.

  • Felicia Powers via Facebook

    I bet Type 2 Diabetes happened to them.

  • The far superior 1960s precursor to corn syrup.

  • The far superior 1960s precursor to corn syrup.

  • John C Hoddy via Facebook

    I would throw out a hip doing the watusi. No Sugar Swings for me!

  • John C Hoddy via Facebook

    I would throw out a hip doing the watusi. No Sugar Swings for me!

  • I believe this is from an issue of TIME magazine. If you look closely at the bottom left corner, you can make out the words “TIME MARCH 4, 1966”

  • I believe this is from an issue of TIME magazine. If you look closely at the bottom left corner, you can make out the words “TIME MARCH 4, 1966”

  • LSS

    Pretty sure there is still a sugar lobby or whatever… Just with a different name.

  • Felicia, Type II diabetes was nowhere near as prevalent then. And the issues for Type II is not really sugar, but insulin resistance, which generally is a first-world problem. We’re too fat. Simple as that.

  • Felicia, Type II diabetes was nowhere near as prevalent then. And the issues for Type II is not really sugar, but insulin resistance, which generally is a first-world problem. We’re too fat. Simple as that.

  • And John, I was a year and a half old. I suspect that my mother didn’t need to give me sugar for energy!

  • And John, I was a year and a half old. I suspect that my mother didn’t need to give me sugar for energy!

  • Ashley C

    I am making it my personal life mission to bring back the phrase ‘like a turtle needs a seatbelt’.

  • This explains why we see so many dead turtle on highways—they weren’t wearing their seat belts.

  • This explains why we see so many dead turtle on highways—they weren’t wearing their seat belts.

  • Jim

    The Sugar Association (http://www.sugar.org) is successor to Sugar Information, Inc. They “promote the consumption of sugar through sound scientific principles while maintaining an understanding of the benefits that sugar contributes to the quality of wholesome foods and beverages.” It is the media organization that promotes the US sugar industry.

  • John: HILARIOUS! Great one. Chris: I THINK it’s from one of the old LIFE magazines I bought; it was about a year ago that I scanned this from one of the two or three such magazines I bought. I don’t THINK I ever bought an old TIME. I know it was a pretty common ad.

  • John: HILARIOUS! Great one. Chris: I THINK it’s from one of the old LIFE magazines I bought; it was about a year ago that I scanned this from one of the two or three such magazines I bought. I don’t THINK I ever bought an old TIME. I know it was a pretty common ad.

  • Leslie

    Do it then send the pic to John! Hilarious. 🙂

    I have this uncontrollable urge to buy that outfit and wear it while I Watusi at the club next weekend. I’m picturing the skirt in browns and yellows…maybe one little red stripe in the plaid.

  • AC Smith via Facebook

    I can see the date, but it doesn’t look like TIME, to me. I also can’t make out…I believe it says “get beet or cane sugar” but I really can’t read “best”.

  • You can google the LIFE from March 4, 1966 and go through the pages to see if it’s there. It has a cover showing it’s series on The Romans. I couldn’t find it. That’s when I went trough my magazines and found this issue with this ad. On the reverse is an ad about Diamonds from De Beers which begins “Diamonds bespeak an ever-growing love.” LIFE didn’t print it’s date on the inside of their issues like TIME did. I collect magazines(not to brag or anything, but I have over 1,000 issues from various issues of TIME/LIFE/FORTUNE/Sports Illustrated,Newsweek,etc.) so this interested me. Don’t worry, it’s not a big deal or anything. Either way, the ad is still funny nonetheless.

  • Oh, REALLY? That’s so interesting. But weird, cuz…I’m so sure I didn’t buy an old TIME. But …. I guess I did! I mean … obviously I did. But … I didn’t. But clearly I DID. Except I know I didn’t. But I must have. But I didn’t. I was RAISED eating bowls of sugar a day. It didn’t impact me at all. Or it did. But it didn’t. I have no idea. What are we talking about?

  • Allen

    “Synthetic sweeteners put back nothing” — not only is it a great put-down of the Enemies of Energy, it also paints a picture of sweeteners whose rooms are really messy. :.)

  • Shelley Robinson via Facebook

    I remember that ad! Thanks for the memories…I guess.

  • Rebecca

    “Besides, dentists have a right to make a comfortable living. Enjoy SUGAR!” LOL

  • I got curious about the background and did a little checking…saccharine has been around since 1879 and aspartame since 1965. But Fresca came out in 1966, the first artificially sweetened soft drink I can remember. Sugar Information Inc was the original PR arm of the Sugar Association. So this was basically industry trade assoc BS. They didn’t like Fresca. But google history of Fresca – cyclamates that were banned 3 years later, then saccharine, then aspartame – all linked to health complications.

  • Wow. And they believed it

  • I guess I grew up the odd kid. I only had white bread at other people’s house. The same was true with those sugary cereals, and all baked treats were home made.

    To this day I loathe artificial sweeteners. I find them way too sweet and metallic tasting. I tolerate it in limited quantities like in my toothpaste or the odd non-cola diet soda. I don’t even drink those that often.

    Today I think beet sugar is hard to get, because of the cane sugar subsidy,yeah growers get a gov’t kickback and they have a powerful sugar lobby.