BLASPHEMY, OR JUST BAD TASTE? Pepsi’s Superbowl Ad Goes Too Far

I enjoy a good laugh as much as the next guy. 

 I’ve gotta say, though, that I’m having a hard time keeping my composure after watching the front-running commercial in the Pepsi Company’s 2011 Super Bowl advertisement contest.

 Titled “Feed Your Flock,” the commercial satirizes the Eucharist, the most sacred mystery in which, Catholics believe, Jesus gives of Himself—offering us His body and blood.  What’s so funny about that?

 “Blasphemy” is irreverence toward holy personages, religious artifacts, customs and beliefs.  In Islamic countries, blasphemy is punishable by death; but here in the free world, our First Amendment rights demand tolerance, even when our most cherished beliefs are challenged or mocked.  But why should we, as shoppers and consumers, be expected to pay for the denigration of our faith?

 If you think—as I do—that the “Feed Your Flock” commercial is a step too far, then the Frito-Lay Corporation, which produces Pepsi Max and Doritos, needs to know how you feel.  You’ll need to act fast:  The three finalists in this year’s contest will be posted on January 3, after which the public will vote for which commercial should air on Super Bowl Sunday. 

 Contact the company with your concerns.  No shouting—be respectful, but insistent.  Tell them not to air this commercial, which mocks Christ and His Church and perpetuates harmful misunderstandings of Christian belief. 

 Their website is www.crashthesuperbowl.com.

  • Annette

    From the contest rules: “it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group).”

    This ugly commercial cannot win and by continuing to share it and talk about it we are letting the creator succeed in spreading this blasphemy.

  • Chris Kuechenmeister, Frito-Lay

    I work for Frito-Lay and wanted to clarify that the above-discussed video was a consumer-created entry in the Crash the Super Bowl contest where consumers were asked to submit ads for Doritos or Pepsi MAX with the chance of airing on the Super Bowl broadcast. The video was not created by Doritos or Pepsi MAX.

    We received over 5,600 entries. As you can imagine, with such a significant number of submissions, you get a pretty wide range of concepts.

    We announced our 10 finalists this morning, and I wanted to let you know that the above video is not included in the finalist group. This means that it will not air during the Super Bowl and will not be a part of any other Doritos or Pepsi MAX marketing programs in the future.

    • Kathy Schiffer

      Thank you very much for your reply, Chris. I will help to spread the word regarding the finalists, letting both my blog readers and my FB followers know that this commercial will not air.

      So you heard it here, folks– Keep drinking Pepsi!


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