Before WYD, Brazil Ends “Happy Hooker” Campaign

Posters from the campaign for the International Day of Prostitutes feature the phrase “I am happy being a prostitute.”
Photo: Brazilian Health Ministry

Just in time for next month’s World Youth Day gathering in Rio de Janeiro, the health minister of Brazil has ended the South American nation’s on-line “I am happy being a prostitute” campaign.  Some posters carried that message; others in the series teased, “I cannot be seen without a condom, my love.”

In a country where prostitution is legal, the campaign was designed to promote condom use and reduce the stigma against sex workers.

Health minister Alexandre Padilha told reporters that he didn’t think the campaign’s message was one which his office should be sending.  “The role of the ministry,” he said, “is to have specific content to encourage prevention among sex workers, who are a very vulnerable group.”

Brazil expects a large uptick in the sex trade in 2014, when the FIFA World Cup is held in the nation’s capital, and again in 2016 when the Olympics come to that city.  Will prostitution be big business during the week of July 23-28, when Catholic young people converge in Rio de Janeiro during the 14th annual World Youth Day?

No, not so much.

 

“Christ the Redeemer” – a positive image for Rio de Janeiro

  • http://ashesfromburntroses.blogspot.com/ Manny

    One of the biggest shocks I got a few years ago was when I learned that some countries actually have legalized prostitution. I know, we have that place in Las Vegas, but it’s more of a rare thing. Happy hooker campaign? What a disgrace. Who in their right mind would say that one day they wished their little girl would grow up to become a whore? Talk about lack of dignity.

    • Dale

      Manny, I was surprised to learn that in Las Vegas, prostitution is illegal. It has never been legal there. Although the state of Nevada allows prostitution inside licensed brothels, each county is free to decide whether or not to allow it. The most populous counties, where Reno and Las Vegas are located, do not allow brothels. The prostitution for which Las Vegas is known is all illegal.

      • http://ashesfromburntroses.blogspot.com/ Manny

        Thanks for the clarification. But still prostitution is legal in parts in that area.

  • Fabio Paolo Barbieri

    Brazil’s government are stupid – I knew it from other cases and this confirms it. They expect a great increase in sex trade with the coming of the World Cup, do they? Why don’t they ask countries that staged it recently? Germany had the same bright idea in 2006, and guess what? Having spent a fortune promoting the legal sex trade in the country, they found that the trade went DOWN during the three weeks of football, and many brothels found themselves in the unusual situation of suffering a severe cash flow problem. Guess what, folks: cynicism and immorality are bad policy and end up costing you money!

  • JoFro

    Will prostitution be big business during the week of July 23-28, when Catholic young people converge in Rio de Janeiro during the 14th annual World Youth Day?
    No, not so much.

    Don’t be so sure about that!