PEPSI DOES THE RIGHT THING. And Just What IS the Right Thing, Anyway?

The headline reads, “John Smith Accused of Financial Improprieties.”  “Oh, no!” you think—and you (and many other customers) quickly withdraw any money you’ve invested through John Smith.  Later in the week, in a small box on page 5, the newspaper prints a correction.  The person who has run afoul of the law is John Smythe.   Few readers ever notice the retraction, though, and John Smith’s reputation is seriously damaged.  *     *     *     *     *  Words have power.  That’s why I decided to ad … [Read more...]