AussieMite Apologizes for Irreverent Ad—But Did They Really Mean It?

Well, that was fast!  Now you see it, now you don’t.This morning I wrote about an offensive commercial advertising a popular Australian yeast spread, AussieMite.  In the video, an attractive young woman approaches a bishop in the communion line to receive the Eucharist and then, to my horror, takes the consecrated host out of her mouth and dips it into a jar of the brown pasty stuff.  The bishop is first shocked, but then at her invitation he, too, dips a host into the jar.My readers have … [Read more...]

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In Australia, Sacrilege Sells – UPDATED

In the ersatz world of Big Advertising, sex sells.  Apparently, so does outrageous blasphemy.I just ran across this ad for the Australian spread AussieMite, depicting a young woman dipping a consecrated host into the brown paste, then offering it to the bishop.  "It's sacrilicious!" the ad says.The company describes its product as “a delicious premium savoury spread, leading on taste, nutrition and the finest quality ingredients.  Yeast-based, non-GM and gluten-free, it re-defines a trad … [Read more...]

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Vegemite and Hot Cross Buns: A Rose By Any Other Name

What’s in a name? That which we call a rose By any other name would smell as sweet. --Romeo and Juliet (II, ii, 1-2) Today, my friends, two stories from the Land Down Under.In Shakespeare’s Romeo and Juliet, two young teenagers—Romeo Montague and Juliet Capulet—meet and fall in love.   Their relationship is doomed from the start, since their families are enemies. Juliet tells her beloved Romeo that names are meaningless—that she loves the person who is called “Montague” and not his name and not … [Read more...]

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