Racist Vitriol Against Cheerios for Interracial Ad

Cheerios

A Cheerios ad featuring an interracial family has drawn a spate of racist comments, forcing maker General Mills to disable comments on its most recent YouTube video.In the thirty-second ad, a young girl asks her white mother whether Cheerios are really good for the heart.  The mother responds affirmatively; and in the next scene, a black father wakes from a nap to find Cheerios piled on his chest.  The ad ends with the word “Love” against a background evocative of the cereal’s familiar yellow … [Read more...]


CLOSE | X

HIDE | X