PEPSI DOES THE RIGHT THING. And Just What IS the Right Thing, Anyway?

The headline reads, “John Smith Accused of Financial Improprieties.”  “Oh, no!” you think—and you (and many other customers) quickly withdraw any money you’ve invested through John Smith.  Later in the week, in a small box on page 5, the newspaper prints a correction.  The person who has run afoul of the law is John Smythe.   Few readers ever notice the retraction, though, and John Smith’s reputation is seriously damaged.  *     *     *     *     *  Words have power.  That’s why I decided to ad … [Read more...]

BLASPHEMY, OR JUST BAD TASTE? Pepsi’s Superbowl Ad Goes Too Far

I enjoy a good laugh as much as the next guy.  I’ve gotta say, though, that I’m having a hard time keeping my composure after watching the front-running commercial in the Pepsi Company’s 2011 Super Bowl advertisement contest. Titled “Feed Your Flock,” the commercial satirizes the Eucharist, the most sacred mystery in which, Catholics believe, Jesus gives of Himself—offering us His body and blood.  What’s so funny about that? “Blasphemy” is irreverence toward holy personages, religious artif … [Read more...]