Terry Mattingly on Two Words: “FOX” and “Faith”

Terry Mattingly looks at what happened to* The Ultimate Gift when it was tagged with the term “Fox Faith.”

He writes:

There is no need to deny that the movie contains religious and moral themes, said Eldridge. But for generations, Hollywood executives made successful mainstream movies that contained these kinds of words and images. Those movies were aimed at a broad, mainstream market — not a narrow, political, sectarian, “Christian” niche.

“I told the Fox people this movie was going to resonate with the Christian audience and that’s fine with me, because I am a Christian,” said Eldridge. “But I was worried that this movie would get tagged as a little ‘Christian’ movie, like that was some kind of Good Housekeeping seal for the Christian marketplace. …

“I think it’s obvious that this is what happened and that caused some people to distance themselves from this movie. There was no need for that to happen.”

*This link has been updated in 2013. The original link had expired.
  • Facebook
Mourn With Those Who Mourn
Bracing for Jurassic World: My Personal History with the Raptors
This Is Not Goodbye. But It is... See You Elsewhere!
What Specialists Are Saying About Jurassic World
About Jeffrey Overstreet

Jeffrey Overstreet has two passions: writing fiction, and celebrating art — music, cinema, photography, literature — through writing and teaching. He is the author of a “memoir of dangerous moviegoing” — Through a Screen Darkly. And his four-novel fantasy series, The Auralia Thread, which begins with Auralia's Colors, was published by Random House. He speaks at universities and conferences around the world about understanding art through eyes of faith. He is earning his MFA in Creative Writing at Seattle Pacific University, where he has worked for 11 years as an editor, writer, and communications project manager. His work has been recognized in The New Yorker, TIME, The Seattle Times, IMAGE, Ravi Zacharias International — and Christianity Today, where he served as a film journalist for more than a decade. He recently began a weekly column called "Listening Closer" for Christ and Pop Culture.


CLOSE | X

HIDE | X