More Gendered Advertising—Sigh

1 gendered crayons

I've talked before about gendered advertising. I want to take a moment to give some more examples. First, there's this:Because English and history are for girls, but calculus and physics are for boys. Duh. And we wonder why boys disproportionately go into STEM fields while girls disproportionately go into the humanities?Here's another: Barnes & Noble has book collections for boys and girls.Here are the overviews for the two collections:Because action, … [Read more...]

Sometimes I Really Hate Advertising

pink

A friend of mine just sent me an email she got from Ebates.[Text: Boy's Shoes. Keep Them Active. Make sure your boys is comfortable for all of his activities, indoors and out.][Text: Girl's Shoes. Show Them Off. From the school yard to the birthday party, find the perfect pair for activities and comfort.]I am doing my best to raise my children in an egalitarian way, but I often feel like I am swimming upstream. I mean, really? Really? Boys shoes: "Keep Them Active." Girl's sh … [Read more...]


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