Message of disrespect for chickens?

If the animal is suffering physically, okay fine. Don’t hurt animals unnecessarily. But is a chicken really sitting there thinking, “I feel so violated! So used! I want to be appreciated for my mind! Not treated like a plaything!” No, the chicken is thinking, “mmmmm. food!” Animals are to be treated kindly. But they are not to be thought of as possessing suburban American desires for “respect” and “equality” and “dignity”. Personally, the game sounds tacky and dumb and I think chickens are better employed in a barnyard eating June bugs, but I think the arguments of PETA are a dangerous conflation of human demands for “rights” where animals have none.