It’s here! GrovelSpam Apology 3.0!

Complete with pointers to GrovelSpam Apology 4.0 and it’s iterations 4.1, 4.2 and 4.3!

Re: Your Email

Thank you for sharing with us your concerns about the “Opie & Anthony Show”. We take your comments very seriously, and we are grateful that you took the time to share them and have given us the opportunity to respond to you personally.

We at The Boston Beer Company formally apologize to you and anyone we have upset or offended by the incident and by our association with it. My presence on the show, was a lapse in judgment, and I regret it. While not an acceptable excuse, I want you to know that I had no warning that a place of worship would be part of the show. I should have walked off the show and I didn’t.

Many people have expressed their concerns that we need to issue a more public apology. Enclosed you will find a link to the apology letters that ran as paid advertisements in The Boston Herald, The Boston Globe on Friday, August 30th and in The New York Post on Saturday, August 31st.

Everyone associated with The Boston Beer Company has worked very hard over the last 17 years to build a good company with world-class products and a quality reputation. Your feedback, along with other feedback we receive, will be used as we develop better guidelines for marketing in the future. As a result of this incident, we are re-evaluating our policy and controls on radio station activities.

Boston Beer is a company that cares deeply about its customers and its reputation with them. We regret that this incident has damaged our relationship with you, and I hope that, over time, we will earn your respect again. Please accept our apology, and again, thank you for taking the time to let us know how you feel. I hope you will continue to do so in the future.


Jim Koch

Chairman & Founder

The Boston Beer Company

New letter. Same insult to our intelligence. “I had no warning that a place of worship would be part of the show.” Funny, everybody else knew.