The emerging consensus on the Right is that you can post things on social media promoting obvious moral goods that are not tainted by ritual impurity through associations with the Wrong People. Doing that makes you a Good Christian who is Speaking Out (as for instance, the many memes protesting the imminent execution of the woman in Sudan for converting to Christianity).
On the other hand, post things on social media that are obvious moral goods tainted by associations with Michelle Obama, Sean Penn, or some other ritually impure person and you are a vain and morally preening fool who is merely being trendy and shallow.
Because it’s more important–especially for the NRA (whose purpose has nothing whatsoever to do with denouncing protests on behalf of kidnapped Nigerian girls). Why? Because for the Thing that Used to be Conservatism, it is crucial that you maintain contempt for the ritually impure Tribal Other rather than that you rejoice that they are, in this case, advocating an obvious moral good. If contempt for the Tribal Other is not maintained–if it is acknowledged that they are, in fact, capable of advocating obvious moral goods–there is a grave possibility that the grip the Thing that Used to Be Conservatism has on its thralls will be weakened and charity for the Tribal Other will slip in, leading to the breakdown of our political order, mass confusion, and dogs and cats sleeping together. TTUTBC politics does not allow that. So maintain the contempt, no matter how stupid it is to do so.
Meanwhile, across the aisle, there is also Insane Nun Culture, doing its level best to slaughter children, worship goddesses, and prove itself liberated from elementary common sense and human decency. Won’t be sorry to see the LCWR shut, padlocked, and fumigated.