The Snore Heard ‘Round the World

[Source].

A few days ago, my Facebook newsfeed was awash with people sharing articles about a new billboard that just went up in Los Angeles. It depicts a male American soldier embracing a woman wearing a niqab. The billboard is for a product called SnoreStop, and it also displays the hashtag #betogether.Um…okay.Despite the buzz, the ad doesn’t catalyze brand recognition for me. Thus, I suppose in my case, the purpose of the ad is defeated. I can tell you that the ad has to do with snoring, but I h … [Read more...]


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