Driving Force: the n7nu Campaign in Saudi Arabia

The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, “drive?” The video sets the tone for this campaign, which asks the general population to discuss and also listen.The n7nu campaign has a very simple message: one of awareness.  The aim is to provide a platform for women, men, Saudis and non-Saudis alike to share their views in regards to women driving in Saudi Arabia.In a blitz of new media, Areej Khan, a Saud … [Read more...]


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