The Male Gaze and the Muslimah Fashion Industry

This post was written by Laila Alawa (@lulainlife). There is a serious paradox within the fashion industry. More specifically, within the subset of fashion ruled by Muslim women, a niche that has shifted greater fashion perspectives on hijab and modest-leaning clothing, and one that taps into the wide-open Muslim consumer market valued at $170 billion by marketing firm Ogilvy Noor. That problem comes in the form of the opposite gender - and the problems the male gaze brings with it. When … [Read more...]

The Guardian Turns a Water Pistol Fight into an Islamic Wet t-Shirt Contest

I found it refreshing to see pictures of a young Iranians taking part in a water pistol fight in Tehran in The Guardian. Until I realize that every single picture is of soaked women. Anyone else feel weirded out by this? That's the kind of side-eye I'm talking about, sister. Image via Amir/Demotix/Corbis. I'm confused as to why only women are featured (with the exception of one picture showing a man dumping a water bottle on a woman), since there are plenty of men in the background. The … [Read more...]


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