Striking the Wrong Note: Melody TV’s Sexist Ads

Egyptian satellite TV station Melody has struck the wrong chord with audiences. The station, based out of Cairo, is famous for its MTV-like youth appeal. The network of five channels (including an English-only channel) broadcasts a variety of pop culture, youth culture, and music videos.Their ongoing promotional campaigns, however successful, are leaving a bad taste in the mouth of some Egyptians, who find the commercials’ irreverent humor and sexual infatuation to be too risquĂ© for the st … [Read more...]


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