What do you think when you hear the word Latin? Or Latina, to be more exact? Spicy? Or perhaps “loud,” “flamboyant” and “sexy”? Maybe the word just inspires images of women like Salma Hayek and J-Lo. Many of us are, sadly, very familiar with the image of what “Latinas” are supposed to look like. Just think of bombshell Gloria from Modern Family, hyper-sexual Gabrielle Solis from Desperate Housewives or Michelle Rodríguez, the sexy tomboy, from Fast and Furious.
As a Latin American woman, these stereotypes have always bothered me, especially because, in some cases, the stereotypes surrounding “Latinas” are often perpetrated by some high-profile Latin Americans themselves who tend to abide by the sexualized stereotypes even outside their TV or movie characters.
Personally, I prefer the term Latin American to “Latina” which I see as a Western creation that conjures up these stereotypes.
Several things bother me about how Latin American women are portrayed in the media. It is not only that most of us look nothing like the women mentioned above, but also that I hate labels. I do not see myself as a bombshell, let alone as a hyper-sexual woman looking to please Western men. I do not see my self in the “Latina” image, which I see as a creation of the patriarchal Western imagination. Instead, I like to think of myself as a plain and simple Latin American woman… no one’s fantasy or stereotype.