When I was a kid, I must confess, I used to love to watch Miss Universe on TV. Despite my mom’s dislike for the show, she would let me watch it (not without swearing at the TV once in a while). Beauty pageants in the 90’s gained popularity in Mexico after Lupita Jones won the title of Miss Universe in 1991. Although previous title-holders were Latin American, Jones was the first Mexican to win such a pageant and her success in the American pageant seemed to me kind of an acknowledgement of the fact that beauty could come from anywhere in the world – as long as it conformed to the beauty standards endorsed by Western industries. Jones, and the most recent Mexican title-holder, Ximena Navarrete, looked nothing like the average Mexican woman (and nothing like most women in the world).