Salwa Says, “Speak Up!”

When Doha had to jump out of her cab three times after being assaulted by the drivers in broad daylight, she knew she had to do something about it. So she has joined a growing number of women in Lebanon who speak out against sexual harassment.

A local non-government organization, IndyACT, supported a national campaign against sexual harassment called, “The adventures of Salwa.” Salwa is a fictional character in a series of television ads aimed at fighting sexual harassment:

A television ad features a young employee named Salwa who is summoned by her boss. When she enters his office, he is sprawled out in his chair, cigar in hand, and slyly holds out a promotion form to her. Salwa happily reaches out for the form when the boss tries to kiss her. Red with anger, she deals him a blow with her handbag before slamming the door as she leaves. The Salwa ad is one of a seven-episode campaign expected to show situations in university, taxis and public places.

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