Inspiring Beauty? A Critique of Wardah Cosmetics’ Ad Campaigns

Advertisement for Wardah Cosmetics. [Source].

This post was written by guest contributor Afia R. Fitriati (@AfiaRF).The gaffes in the latest ad campaign of Indonesia-based Wardah Cosmetics are as clear as daylight – so clear that a student in my marketing class had raised an issue with it even before I had the chance to see the commercials.http://www.youtube.com/watch?v=J7Css9izUYY"If their selling point is halal – and thus Muslim-friendly – cosmetics, then why do they promote skin-lightening products? Isn't it discriminatory to … [Read more...]


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